Released on: February 16, 2008, 11:29 am

Press Release Author: Experian Consumer Research

Industry: Marketing

Press Release Summary: An Election 2008 study by Experian Consumer Research suggests
that Republicans, from ultra conservative to moderate voters, are trending toward
greener attitudes and behaviors about politics and the environment.

Press Release Body: NEW YORK, NY - An Election 2008 study by Experian Consumer
Research suggests that Republicans, from ultra conservative to moderate voters, are
trending toward greener attitudes and behaviors about politics and the environment.
In contrast, Democrats are maintaining a higher percentage of voters who think and
act \"green\" and who are on the fence about key green issues.

Download the free political profile and geographic study about these green voter
personas: http://www.smrb.com/?c=Political+Personas

Or text \"GREENVOTERS (space) (your e-mail address)\" to 95495.

Chris Wilson, president of Experian Consumer Research, said identifying and
understanding how green voters are is politically advantageous in 2008. \"Candidates,
political parties and consultants need to know the difference between voters who act
green and those who think green in order to target and deliver messages to green
voters,\" said Wilson. \"For example, ultra conservatives and mild Republicans care
about recycling and are worried about pollution. Un-involved conservatives and left
out Democrats are not interested in the \'green\' movement. So, having this type of
political intelligence could tip the election scale one way or another, especially
in greener cities.\"

Watch Ken Treske with Experian Consumer Research, speak about how political
candidates and consultants can leverage green political database services in 2008:
http://www.youtube.com/watch?v=V-h9q4g3Wm8

PoliticalPersonas is a segmentation system designed to identify unique groups of
American adults by political outlook and behavior. The personas segmentation is
based on more than 100 of the most politically discriminating facts and insights
measured on the American population including voter registration, party affiliation,
attitudes, opinions and geography.

Moreover, PoliticalPersonas identifies 10 discrete segments of adults. The segments
are divided into registered and unregistered voter groups. Among registered voters,
there are eight segments separated by party affiliation. Additionally, there are two
separate segments identifying unregistered voter groups.

Detailed analysis of the motivations that drive today\'s voters, segmented into ten
voter types include the following:

-- Unconnected & Unregistered, Informed But Unregistered
-- Super Democrats, Left Out Democrats, Conservative Democrats
-- On The Fence Liberals, Green Traditionalists
-- Mild Republicans, Uninvolved Conservatives, Ultra Conservatives

Experian Consumer Research (ECR) is ranked one of the fastest growing market
research companies by Jack Honomichl, the leading market research authority. ECR, a
part of Experian, is comprised of Simmons, a full service, consumer research
organization that has been The Voice of the American Consumer for more than 50
years.

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Web Site: http://www.smrb.com/?c=Political+Personas

Contact Details: For additional information, please contact Valerie Jennings at
816-221-1040 or send an e-mail to info@jenningspr.net.